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Home > About IPL > Vision and Mission
Vision and Mission

'The Customer who knocks at your door is the most valuable visitor. He is not dependent on us, but we are dependent on him. He is no hindrance in our activities, in fact we are working for him.'    -- Mahatma Gandhi

The concept, "Customer is always right' was envisioned by Gandhiji so long ago but it has begun to be much appreciated and practiced now in the post-liberalization era in our country. However, IPL has always aimed and strived to achieve excellence through 'Customer Satisfaction and Delight', which it firmly believes, would ultimately extend to the entire rural community.

IPL - Vision

' To be a credible, consistent and cost effective provider of fertilizers, knowledge and services to the Indian Farmer.'

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